Tuesday, November 30, 2010

Do Millennials lack a work ethic?

Article Link: Washington Times





John Creighton pretty much goes on a rant about how good things used to be and how millennials don’t work as hard as the baby boomer generation.

Thumbs down. I like the way he compares the video games to the generations, but he goes on to make it seem like it’s the millennials’ fault. It is their fault that they have so many options from all the new technology that enables them to multitask and connect with others in a variety of ways at nearly any time. Times are different and older generations need to adapt. They are the one’s bring upon the change, but somehow the blame comes back to the millennials.

Millennials say they are driving less

Article Link: Business News





A survey of roughly a thousand millennials show that they choose to limit the amount they drive.
Thumbs down! This article does nothing for me. It is only a couple statistics from a survey that was only from a thousand people. There are no voices young or old and it does not show why this is important. This article is pointless and useless information. The headline got me excited for some reason and I was severely disappointed after reading it.

Reaching Millennials to bring 'a lifetime of car care purchasing'

Article Link: Aftermarket Business





Instead of taking their cars to a mechanic, millennials are attempting to fix their vehicles themselves using online do it yourself sites in order to save money. The article continues with sharing how business should approach millennials.

I would give this a thumb up and one thumb down (if that is legal). First of all, the language in this is kind of confusing. The quotes are what make sense the most, while the writing is very statistical and unnecessary information. Also, it seems like the lede is kind of buried a couple paragraphs down. The story is interesting in how it talks about how businesses should target millennials by using new technology and social media.

In this story, only non-millennials are quoted. Once again, it is difficult to find a relevant millennial, but getting that voice helps in adding a different perspective than just the marketing businesses.

Monday, November 29, 2010

Millennials don't wait in line, they're online for Black Friday, Cyber Monday

Article Link: Chicago Now





Millennials are choosing to do their holiday shopping online rather than in stores. They are also using new technology besides computers to find the deals and make their purchases.

I give this a thumbs up. First of all it is something that I am interested and I like the way they use actual millennials in examples of how and why they choose to shop online. It gives both perspectives of those who choose to shop online and those who don’t in addition to store personnel.

One thing that does bother me (and this is something that happens often when interviewing millennials) is why these people? Are they just friends of the writer? They do not really have a title and are pretty much completely random. You eventually get the quote from the sales managers at stores so it’s a good balance, but who in the world is Doug Stepnicka and Shelly Blair?